News

Five Questions to Ask Before Delegating Social Media to the Intern

If I had a dollar for every time a client or colleague told me they were planning to hire an intern to manage their Facebook page, I'd be a very rich woman. Because social media is something that has come to business in the last decade, leaders have erroneously associated social media with youth and disassociated it with business strategy.

Things you never thought you’d see: Check-off a Bacon Machine

The bacon vending machine introduced this week at Ohio State University’s College of Food, Ag & Environmental Sciences has received a ton of press. How exactly does an association of farmers and an academic institution come up with and execute a crazy idea like bacon for a buck?

10 Years of Personal Growth

When I started this enterprise, I had a 2 year old (CJ) and a 4-month-old (Addie), and the delusion that being self-employed would actually make work-life balance easier. Cute, huh?

Celebrating a Decade of Lessons Learned

Ten years ago today, I woke up the owner of brand new public relations business and a dream. The week before, I had walked away from my six figure job with a small contract.

Buh Bye Monsanto – Why Even Your Agriculture Allies Won’t Miss This Brand

Ah, Monsanto. A name that comes with chills, jabs, jokes, memes and even Marches Against. Once research giant Monsanto’s $60 billion merger with Bayer is complete, the Monsanto brand will be retired - a move that many of us in the agriculture industry never thought we’d see, and for which we have waited too long.

10 Traits of an Executive Rock Star

After working with five classes of Ohio AgriBusiness Association LAUNCH leaders (nearly 100 participants!), eight classes of AgriPOWER and various executive clients over the years, I've been able to observe some of the characteristics that distinguish an executive from a manager. Are you able to check off all 10 boxes?

Shut Up! and Be Heard

You would think with all the listening we do, we would be good at it! But most of us are not.

Wilt Public Relations Shifts Gears with New Brand

After nearly 10 years in business, bioscience agency Wilt Public Relations is rebranding as Shift•ology Communication to better express the agency’s unique science-based communication process that helps its clients reach more, convince more and win more.

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