Ranked as Top 5 PR Firm in Ohio
Shift•ology Communication ranked 5th on the 2025 O'Dwyer's list of top Ohio PR Firms after posting 6.7% overall growth for the second year in a row. The agency landed at 125 overall nationwide up from 140 last year.
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Free Photo Tips Sheet
Our free photo-taking tip sheet is designed for communication professionals who need stronger visuals from colleagues in the field. Clear, simple and easy to follow, this guide helps team members capture photos that actually work for your content.
Shift•ology Communication Receives Best of NAMA Award from National Agri-Marketing Association
VirtualFarmTrips.com, the home of Shift•ology Communication’s Virtual Farm Trips® program, was awarded for the best “Website Directed to Consumers” at the 2025 National AgriMarketing Association’s Best of NAMA Awards.
Virtual Farm Trips® Bring the Farm to 1.5 Million Viewers and Counting
Shift•ology Communication has helped agriculture organizations connect with over 1.5 million students, consumers and other niche audiences to farms through free, live Virtual Farm Trips® (VFTs).
Virtual Farm Trips Open Doors Without Opening Biosecurity Risks
“Keep Out, Stay Away” isn’t a great way to win customers. Life on the “dirty side” of biosecurity measures can be seen, understood and appreciated through Virtual Farm Trips.
A Simple 5-Pillar Formula to Communicate Science
Communicate complex science topics more effectively and make it relevant and easy to understand by using the RISER™ formula.
That One Time, at Rebrand Camp…
Your brand is more than a logo. It encompasses every touchpoint you have with your audience. It's the experiences they have, the feelings they feel, and the continuity or disjointedness of it all, depending upon how you go about it. If perception truly is reality, then you better make sure you get your branding right.
How to Make a Punchy Pitch: A Winning Formula
Reporters' inboxes are overflowing with press releases and pitches. If you want coverage for your business or organization, nailing your pitch is the key to ensuring the story makes the news. Make your pitch grab attention, deliver impact and leave your audience wanting more using this winning formula - concise, clear and compelling.
From Trend to Tool: The QR Code Comeback
QR (Quick Response) codes have made an impressive comeback. These black-and-white squares have become essential tools for organizations to connect with audiences, streamline information sharing and measure engagement.
A Rural American Mindset is Gaining Traction
The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban areas than rural regions. Since then, four generations of Americans have grown up with an urban living experience. That means — a century later — for the first time in U.S. history, most...