In the last couple weeks, my Facebook feed has been sprinkled with information comparing ground beef purchased at a grocery store with that from a local farm. The premise of the post was to promote the notion that “local” ground beef is a safer, more nutritious option. As tempting as it is to agree with that, the opposite is actually true!
Are we able to recognize the clichés that have resulted from our insufferable repetition of agriculture industry jargon? We want to encourage the industry in joining us to let go of these colloquial phrases that no longer serve us.
Wilt Public Relations, dba Shift•ology, is now a certified Women-Owned Business Enterprise.
The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of things you can do today to bulletproof your budget for next year to ensure positive results for your organization, issues and brands.
You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary.
Whether you’re headed to a large tradeshow, small job fair, or hosting a virtual event booth, what you bring to the show matters. Here are seven tips for success as you navigate the new show year.
The big question now in the education space is whether virtual field trips will stay hot or go by the wayside once things “get back to normal?” I have at least 5 reasons why VFTs will become even more standard in the classroom and why I’d argue they’re even BETTER than an in-person, on-farm experience.
These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?
The Shift•ology Communication mom-squad (Kari, Mel, Marin and Emily) wish you and yours a Happy Mother’s Day. We know this day is not an easy one for some women, and for those of you who are missing your mom, a child or an empty place where a child might exist, please know we hold you up on this holiday too — for all the love and nurturing you bring to those around you.
For some, sitting in a Zoom meeting could be considered boring. To us, it’s an opportunity to explore our creativity and help our partners find ways to connect and communicate with their audiences. This last year’s challenges have become opportunities to unleash our collective creativity to produce custom experiences for meaningful wins.
Better yet, let us listen to understand your challenges, needs and priorities so we can determine whether a partnership makes sense. Give us a few quick details and we'll reach out to set up time to learn more about you and your unique point of view.
