News

Without Listening, Communication is Incomplete

Listening: the most undervalued, yet crucial communication skill. I think most Americans would agree that listening is a lost art and that perhaps our country could be more unified if we would all spend more time practicing this skill. 

Metrics + PR(Mar-Comm) = Business Wins

There’s a long-running joke around the Shift•ology office we don’t do math. Correction. None of us like to do math; but we do it nearly every day in the practice of public relations.

A Simple Formula for Civil Discourse

Americans everywhere seem to be struggling to find ways to express deeply personal -- perhaps conflicting -- feelings about very important issues, such as race relations, culture, spirituality and politics. We could do as our parents taught us and attempt to avoid all conversation that has to do with politics, religion and sex, or we can apply some simple communication strategies to help us through these difficult conversations with our heads, hearts and relationships intact. 

Vocational Education Lessons that Stuck

Sure, I heard from my Family and Consumer Sciences teachers that these would be important “down the road,” but I certainly didn’t appreciate how much until I came to rely on them on nearly every day in business, community service and life.

American Dairy Association Indiana Goes Virtual

Having a strong working relationship with Shift•ology and familiarity with our technical and virtual meeting expertise, ADAI reached out to explore the possibility of turning an annual two-day, in-person conference for health professionals into a series of seven interactive webinars, including a Virtual Farm Trip, featuring a variety of dairy and health industry related presenters.

We’re Over It

As we go about setting goals, creating marketing messages and developing events and promotions, I can't emphasize enough how much people want to feel normal and positive. We all want to feel at peace when it seems like nothing is predictable anymore. The taste of a purchased meal in a familiar place, the comfort of a night at home with family (because we chose it), or the smell of the gas pump (because we had somewhere to go) are comforting beyond belief right now.

Spring Cleaning Your Social Media

The weather is getting warmer, flowers are starting to bloom and people across the country are taking some time to participate in the time-honored tradition of spring cleaning.…

4 Common Misconceptions about the Professional World

As an intern with Southwest Airlines,I learned a lot of things during a professional development day that were the exact opposite of what I had been told over and over again by professionals thus far in my college career, including these four common misconceptions.

Vanilla Ice and Shift•ology: Check Out the Hook

As we've explained to Emily, Vanilla Ice was solving problems like a lyrical poet before she was even born. And, there's a lesson in that. You might think of creative strategy as art that applies to sales and marketing (or rap music for that matter), but creative strategy can be pivotal in solving - yo - business's biggest problems. 

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