The Shift
Method
Our sauce isn't secret. We use science.
Discovery
We start with science. This is especially important for specialized industry sectors where accuracy matters. At the beginning of each new engagement, we review or conduct primary qualitative and quantitative research, such as stakeholder interviews, focus groups and public opinion surveys. These tools help us gather audience input that drives further decision making about messaging and creative to have the greatest impact on your business goals.
Shift Sesh
Our team gathers to review research results, take a deep dive into your customers' "pains," and brainstorm creative solutions to address them. We apply neuroscience to simplify important messages into memorable concepts that will drive meaningful change for your stakeholders.
Proof Storm
What are claims without proof? This is where we ask the tough questions to prove the benefits of the concepts outlined in our Shift Sesh and develop systems for implementation. We go beyond the surface to uncover authentic and meaningful ways to deliver PR campaigns, training and programs that create the engagement and action you desire.
Deliver
With the creative and implementation plans outlined, we get to work supporting your internal team to bring those plans to life. Our team provides campaign support, public relations counsel, media relations, design, audiovisual, web, social, training and other ongoing program support. We will be the strategic partner who keeps projects on track and an extension of your team.
PR Services
- Focus groups
- Message testing
- Literature reviews
- Public opinion polls
- Program evaluations
- Communication audits
- Stakeholder interviews
- Strategic planning
- Brand strategy
- Board planning
- Marketing-communication strategy/planning
- Idea generation
- Crisis communication planning
- Campaign planning
- Digital strategy & planning
- Media planning
- Organizational communication
- Media relations — general and trades
- Copywriting
- Branding
- Logo design
- Message development
- Graphic design
- Campaign implementation
- Crisis communication support
- Event management
- Website Design & Development
- Video
- Virtual Farm Trips®
- Virtual Experiences
- Podcast
- Workshops
- WhyOS
- Internal training program development
- Team planning workshops
- Facilitated brainstorming
- Communication training
- Board leadership
- Strategic planning
Focus Areas
We are blessed to partner with some of the best organizations in agriculture, healthcare, energy, education and communities. While we don't limit ourselves, these are the core areas where we bring deep experience and knowledge that strengthen our relationships.
Speaking Opportunities
From workshops, to educational sessions and keynote presentations, our team offers a wide variety of engagement opportunities for your group or organization. We will even customize presentations based on your needs.
Workshop
Hands-on training session that includes opportunities to collaborate and practice communication skills based on realistic scenarios geared toward your audience.
Keynote Program
Our team's light, motivational and humorous presentations will wake up your conference audience and get them ready to learn, while improving basic communication skills.
Educational Session
Great for breakouts and smaller groups, these sessions include hands-on learning, collaboration and discussion.
Virtual Experiences
We developed the Virtual Farm Trips® program as a result of partnerships with like-minded clients seeking authentic and less costly ways to connect their audiences to real working farms. We provide a proven program, along with the logistical and technological framework, to help our partners build customizable Virtual Farm Trips, and a wide variety of other virtual experiences. Our program helps organizations and farmers do what they do best — share their stories and connect!
Your WHY.os
Strong leaders develop the skills that enable them to lead by communicating more meaningfully. When your team becomes empowered to understand their own individual WHY Operating System, your entire organization gains a tangible understanding of how to work together for the greatest impact.
We want to help your team learn the 9 different WHYs, the brain biology behind the WHY Operating System, and define their own WHY.os — and how to articulate who they are and how they operate to the team.
- Team Workshops
- 1-on-1 Coaching
- Pre-hire Assessment
- New hire Onboarding
Shift•ology's facilitation of this program is certified through Why Institute.