We’re Over It
As we go about setting goals, creating marketing messages and developing events and promotions, I can't emphasize enough how much people want to feel normal and positive. We all want to feel at peace when it seems like nothing is predictable anymore. The taste of a purchased meal in a familiar place, the comfort of a night at home with family (because we chose it), or the smell of the gas pump (because we had somewhere to go) are comforting beyond belief right now.